The Dutch band C-Mon & Kypski is offering you a unmissable opportunity: to be starring in a leading role in a frame of their latest music video “More is Less”.
The video, directed by Roel Wouters and Jonathan Puckey (both from the Conditional Design group), consists of images of members of the band moving in front of in the camera on a neutral background. But this is just a starting point: to be finished, it needs your collaboration. What you’re expected to do is visit One Frame of Fame and replicate the pose that will be shown to you: the snapshot you’ll take with your webcam will be turned into a frame of the video, and inserted in the blank spaces left in the original version.
We could discuss widely about this kind of “viral” experiment that tries to turn us all into willing accomplices of someone else’s communication project. But it’s not what interests me here: surprisingly enough, at the bottom of the page you can read a brief text on the myth of Echo and Narcissus, which throws a slightly different light on the project.
Echo has been an interest of mine for a long time; she was condemned by the jealousy of Hera to become a mirror of other people’s voices, being only able to repeat what they last said. The conversation between her and Narcissus (to be found in Ovid’s Metamorphoses and in John Barth’s eponymous short story from Lost in the Funhouse) thus turns into a nonsense masterpiece. Check it out, but try not to forget that poor Echo once used to be something more than a voice: corpus adhuc Echo, non vox erat. And try to guess what we’re all doing in One Frame of Fame.
Thanks to Étienne Hervy for the link!